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James R

The Real ROI of Organic Content

Creating content can feel like a waste of time, especially when you're focused on hard ROI. But that assumption misses the bigger picture. The right kind of content builds long-term value. And yes, we’re talking about real, measurable ROI! Let’s break it down the value of

Why Entrepreneurship Matters - Even If You’re Not Starting a Business

I love entrepreneurship. And I love that we live in a world where people can take their passion, combine it with their expertise, and create real value for others. But entrepreneurship isn’t just about launching a startup or raising venture capital. It’s about mindset, action, and value creation—

How to Apply the 80/20 Rule to Your Sales Strategy

Ever notice how you wear the same few shirts over and over again—even though your closet is full? Or how you always end up in the same chair in your house? Or how most of your time is spent with just a handful of friends? That’s not a

How Educational Selling Builds Trust

Most people don’t want to be sold to. They want to understand their options. They want to make informed decisions. They want to trust the person guiding them through the process. This is where traditional sales approaches fall flat. They focus on persuasion and pressure—when what people actually

Influencing vs. Serving: The Right Way to Use Social Media

Many professionals hesitate to post on social media because they think it’s about chasing influence—becoming the next Kim Kardashian, gathering as many impressions as possible, and monetizing an audience. But that’s not the goal. If you’re in business, you’re not here to influence for the

Why Digital Strategy Feels Impossible (and How to Push Through)

Have you ever set out to change your behavior? Maybe you wanted to work out more, post consistently on social media, or make more sales calls. At first, it feels exciting. You imagine the benefits—more leads, more growth, better results. But then reality hits, and suddenly, it feels overwhelming.

How to Overcome Imposter Syndrome

In this episode of "Coffee with a Catalyst," we had the privilege of sitting down with Dr. Julie Gurner, an executive performance coach and thought leader. The conversation centered on overcoming imposter syndrome—a topic many professionals wrestle with, especially when building personal brands or navigating business leadership.

Cracking the LinkedIn Algorithm: What I Learned in 2024

One of the biggest challenges of digital strategy is understanding how search and social algorithms work. Platforms like Google, Facebook, and LinkedIn don’t explicitly share how to create content that drives reach and conversions. Yet, search and social visibility are essential for running a successful digital strategy. As business

2025 Digital Strategy Predictions

Every year brings new challenges, opportunities, and technologies to help us navigate the ever-changing digital landscape. As a leader in your business, staying ahead of these changes is crucial to serving your customers and driving growth. In this post, I’m sharing my top digital trends for 2025—insights that

Why We Joined One Percent for the Planet

Why We Joined One Percent for the Planet Seemingly every part of our lives involves technology today. From the moment we wake up to the moment we fall asleep, we continually interact with digital tools. And generally speaking, I believe that’s a good thing. I’m a big proponent